-You need to traffic to your website in order to better spread the word about who you and what you're selling.
-You don't need just hits, you need receipts.
-SEO and Ad Word Campaigns are viable options, but only for those who can afford to compete with the marketing budgets of large companies.
-You need to be bringing in business while you're doing business and that's no easy task when you don't have the time.
-Utilize Facebook, Twitter and Blogging to engage your audience and give them a chance to get to know you. Remember, your customers have to buy you before they buy your product.
-Using relevant and interesting content, engage your customer in a way that builds the trust that business transactions are built upon.
-Delegate the responsibility of generating content to an outside source so as you're servicing customers in your store, you've got others recruiting customers on the street.
Social Media Management
SEO (Search Engine Optimization) and AdWord Campaigns are not as effective as they used to be for the SMB (Small to Medium Business). Reason being is that while 96% of vendors will pay $10,000.00 or less on AdWord campaigns, big budget advertisers spend hundreds of times more, thus moving the position of a smaller business farther and farther down the list of a search query.1
The solution to this quandary is to generate relevant and engaging content and publish it through Facebook, Twitter and Blogging mechanisms that establish relationships with people who become customers based on the trust and rapport cultivated through these interactions. To avoid the time consuming task of authoring this content, you outsource it to a responsible party who publishes things that are relevant to, not just your business, but to your industry as a whole.
brucegust.com provides these services to forward thinking clients who want to be bringing in business while they're doing business! Contact brucegust.com today for a consultation.
1Small Players Seek an Alternative to the Expense of Pay-Per-Click